The industries of video gaming and online gambling are rapidly growing today, as more and more users get interested and involved in the benefits of online entertainment of this kind. The pandemic has also contributed to the development of online content and entertainment, and this trend does not seem to change much anytime soon. Therefore, new businesses are looking forward to entering this lucrative market.
As a result, users have an immense choice of types of entertainment and content, and choice of platforms online to play on. The businesses, in their turn, face higher and higher competition. This is especially true for online casinos — more than for video gaming platforms — because casinos have harder times creating unique content or offers. Everyone can choose a casino here as best casinos online are marketed all over the place.
Therefore, online casinos and online betting platforms have to consider fresh marketing trends to attract traffic and customers and ensure they have a chance to stand out from the crowd of competition. This post discusses the newest trends for online casino marketing in 2022.
Key Concepts for Marketing to Consider
Marketing for web casinos in 2022 must include many concepts, but the main trend for being open, transparent, and user-friendly is one of the most powerful this year. This is why web betting platforms that want to become, or stay, competitive, should pay attention to the following aspects:
- payments and security;
- games;
- bonuses
Without following the key requirements of the market for these aspects, casinos risk losing the loyalty of their customers and becoming unable to attract new players.
Payments & Security
Payments security and data security are the top concern for all online gamblers because this is the soft spot vulnerable to security breaches and frauds. Sensitive information that users share with sites is then stored on the sites’ servers, but data leakages or breaches can still take place from time to time, as not all casinos have decent protection. Big, old, and popular platforms are especially at risk. Security of payments is higher in general, but again, the payments data stored by casino sites can be vulnerable.
The second associated issue is the speed and convenience of payments because slow and uncertain payouts from casinos are one of the main pains for every regular gambler. As a rule, deposits are quite fast, but withdrawals are really slow, for several reasons, including verification procedures by casino sites.
Therefore, the following trends are underway today for data security, payment security, and payment convenience:
- cryptocurrency deposits and withdrawals;
- no registration/no verification in Trustly and Zimpler casinos.
Cryptocurrency payments for deposits and withdrawals are fast, irreversible, transparent, trackable, and anonymous. Players have more flexibility in their choices and are more protected in terms of data security.
No registration casinos are also called pay and play sites. The concept is that the player has an account with a bank that works with the payment processing company (today, these are Trustly and Zimpler, but with time, we are about to see more). Such casinos do not collect and store any data about their newly registered customers; instead, they get verifications from the payment system which, in turn, verifies the users’ data with the bank. This way, the registration process and payments for the players are faster, and their sensitive data is not stored all over the place on every site.
Games
Overall, the situation with games is pretty satisfying in the online gambling niche, because there are hundreds of software developing studios that make new games literally every 2-3 weeks. However, the point is that the majority of games are slots, which are the easiest to create in terms of theme and features a variety. As a result, casinos that do not take proper care of their lobbies end up having all the same games as their competitors.
This is why online casinos today seek to pursue one of the trends:
- offer as many games and games types as possible, collecting huge lobbies;
- offer specialized lobbies like only slots, only table games, or only live dealer games;
- offer exclusive games like Bitcoin slots or cryptocurrency table games.
Casinos have to decide upon their content and marketing strategies, to be recognizable and interesting for their regular players and new potential customers.
Bonuses
Bonuses and promotional offers comprise the most powerful attraction for the majority of online gamblers, especially beginners. This is why betting and gambling platforms have to constantly invent new ideas for promotions, or make their existing promotions more attractive.
The current trends for casino bonuses are as follows:
- cashback;
- no deposit;
- low wagering requirements;
- no wagering requirements attached;
- cryptocurrency bonuses.
Many gamblers are already aware of how bonuses work, and won’t claim any bonuses unless the conditions are really beneficial for the customers. Therefore, casino sites have to offer more user-friendly promotions under fair and transparent conditions.
